Private Policy

Last Updated: September 31, 2025

This Privacy Policy outlines how NewAura ("we", "us", "our") collects, uses, shares, and protects the personal information of users ("you") when accessing or interacting with our website (https://www.newauraskin.com), purchasing from our store, or communicating with us. This policy applies to all users globally, including those protected by laws such as the California Consumer Privacy Act (CCPA), California Privacy Rights Act (CPRA), and General Data Protection Regulation (GDPR).

1. Information We Collect

We collect personal data when you make a purchase, sign up for our newsletter, contact customer support, leave a review, or participate in promotions. The data collected includes your full name, email address, phone number, shipping and billing address, account credentials, and order/payment details, processed securely via Shopify or third-party platforms.

We also automatically collect technical data such as device type, browser, IP address, approximate geolocation, session activity, cart behavior, and advertisement interactions using cookies and similar tracking technologies.

We may receive additional information from third-party sources such as Shopify, payment processors, marketing platforms like Meta and Google, or fulfillment centers. All such data is handled in accordance with this policy.

2. How We Use Your Information

Your data is used to process orders, provide customer support, personalize the user experience, send marketing and transactional emails, optimize ad targeting, monitor website performance, and detect fraud. Legal bases for processing include consent, contractual obligation, legitimate business interest, and legal compliance.

3. Sharing Your Information

We may share your personal data with Shopify, fulfillment partners, payment processors, ad platforms, customer service platforms, and analytics providers. All parties are contractually bound to data protection standards. We do not sell your data. Sensitive data is only disclosed when required or with explicit consent.

4. Your Rights

Depending on your jurisdiction, you may request access, correction, deletion, restriction, or transfer of your personal data, or object to its processing. You may also opt out of targeted advertising and withdraw consent where applicable. Requests may be made to support@trynewaura.com. We verify identities before processing requests and do not discriminate based on rights exercised.

5. Cookies and Tracking Technologies

We use cookies for remembering preferences, enhancing performance, tracking analytics, and optimizing advertising. Cookie usage is explained at https://www.shopify.com/legal/cookies. You can adjust cookie settings in your browser. We honor Global Privacy Control (GPC) signals to opt out of data sale or sharing where legally required.

6. Data Security and Retention

We safeguard your data with SSL encryption, access restrictions, and regular security audits. While no system is infallible, we take reasonable steps to protect your information. Data is retained only as long as needed for operational, legal, or business purposes.

7. Children’s Privacy

We do not knowingly collect or process information from children under 13. If such data is identified, we will delete it promptly upon notification.

8. International Data Transfers

Your data may be stored and processed in countries outside your residence. Where cross-border transfers occur, we use legal safeguards such as Standard Contractual Clauses or equivalents to ensure protection.

9. Changes to This Policy

This policy may be updated without notice to reflect changes in laws, business practices, or technology. The most current version will be posted on our site with an updated effective date.

10. Contact Information

If you have questions or wish to exercise your rights under applicable data protection laws, contact:

Trade Name: New Aura
Operated by: TransurfingNow LLC
Address: 1309 Coffeen Ave, Sheridan, Wyoming, 82801, United States  
E-Mail: support@trynewaura.com
Phone: +1 (440) 581-8997
Company Number: 2024-001403908
Customer Service: Monday to Friday between 9:00 am EST to 1:00 pm EST

If you are in the EU/EEA or UK, NewAura is the data controller of your personal data.